If life is about moving forward, then why are we so obsessed with revisiting the past?
Some of the most popular content we see in our daily lives tends to be wrapped in nostalgia. Through spreadable media this comes in the form of different kinds television commercials or ads on the internet. You may come across a blog or a Facebook page dedicated to popular things from a users childhood.
This is the opposite of a commodity culture, which favors expression through new possibilities. These ideas are shared within a specific group or fandom.
According to scholar Lewis Hyde, these are examples of two distinct fantasies.
” Because of the bonding power of gifts and the detached nature of commodity exchange, gifts have become associated with community and with being obliged to others, while commodities are associated with alienation and freedom.”
I feel that people like to hold on to the past mostly because we as a society don’t like change. The past is familiar, it brings us comfort, it reminds us of what we feel were simpler times. We all have moments in our lives that we wish could be revisited. I think that’s fine to an extent, the past shouldn’t be forgotten otherwise we would never learn from our mistakes. At the same time though, there is a point when nostalgia blinds us from moving forward.